Electronic Advertising Assignment: April 2011

what i have learnt???

Posted by ctieting , , Saturday 30 April 2011 22:52

Salam...dan Hallu :)

Sepanjang semester ini didalam kelas periklanan elektronik ini banyak perkara baru yang saya belajar..Antaranya creative pyramid..saya sangat suka belajar creative pyramid sebab saya dapat faham susunan iklan dengan baik dan boleh baca sesuatu iklan itu berdasarkan visual sesuatu iklan. Sangat menarik..creative pyramid mengajar saya memahami sesuatu iklan dan melihat dimana kelebihan dan kelemahan iklan. Jujurnya, saya sangat berminat dengan bidang periklanan..pada saya iklan itu boleh menjadi sesuatu yang kreatif dan boleh menjadi pentas cerita yang menarik. Bagaimana kita menyusun sesuatu visual didalam iklan bagi menarik perhatian audien untuk terus membaca atau mengambil tahu tentang sesuatu iklan. Didalam pembinaan iklan seseorang itu perlu berfikiran kreatif dan unik agar dapat menghasilkan sesuatu iklan yang sangat kreatif dan menarik.

Selain itu, saya sangat seronok apabila saya dan kumpulan bersama-sama berusaha dalam menyiapkan tugasan kumpulan untuk pembentangan dihadapan klien.Terus terang ini adalah pengalaman baru saya dalam berhadapan dengan klien. Sangat berdebar..Tapi atas dorongan dan semangat ahli kumpulan yang saling menyokong membantu saya berhadapan dengan situasi ini dan alhamdulillah segalanya berjalan lancar walaupun berlaku masalah teknikal namun kepuasan masih dapat kami rasai bersama. Mudah-mudahan hubungan kami berkekalan dan sentiasa berhubung.

Sepanjang semester ini, perkara yang paling sukar adalah tugasan kerja dan peperiksaan menyusul kemudian..saya mengharapkan saya dapat menjawab peperiksaan dengan baik. Walau apa pun yang berlaku saya tahu itu adalah yang terbaik untuk saya. Semoga kawan-kawan semua dapat menjawab peperiksaan sengan baik..SEKIAN DARI SAYA...siti 128495

0 Comments

What I Learned in Advertising Electronic Class

Posted by ctieting , , 21:59

First of all, I would like to say thank you to Madam for all your efforts in these 14 weeks. <3 I just realized ‘advertising’ not only divided to product advertising and corporate advertising, but it’s also contains primary demand stimulation, selective demand stimulation, direct response advertising, delayed response advertising and so on.

I also understand that, advertising is not only involve household consumers and trade channel, but it also involve with business organizations, professionals and government or non profit organization. Also, from these classes, I studied about consumer behavior, and I got more knowledge in this area.

I learned media in my previous Public Relations class, so I have no big surprise on this topic. Anyway, if time could return back, I would like to have more training on advertising creative process.

Here are my some suggestions.

Involve students and discuss how they going to create an advertisement and message strategic if we are agency for company or product X, Y or Z. (brainstorming and creative practise)
Play at least two advertising videos in every lecture. Discuss about the products and their targeted audience or area, advertising message, copy writing, strength and shortcoming, or advertising ethics.(case studies)
Held one or two days seminar, invite some Adobe Photoshop or video editing experts to teach students skills of advertising production.
Find out some best advertisements in the world that awarded last two years. Discuss the responsibilities of advertisement to advertisers and social education.

Last but not least, I found that Advertising Ethics is not involved in our lecture or discussion. I think it is the most important topic of advertising because only with the existence of policy or some core principles, we as a member of society could create an integrated, harmony and peaceful society.

That's all for me.

Thank you and all the best!

By,

Wan Ting (128541)

0 Comments

Thanks, Adobe!

Posted by ctieting , , Friday 29 April 2011 10:08

The brand product that I use everyday is Adobe.
As we know, Adobe provides a range of products for digital media creation and editing, multimedia authoring, and web development. Yes, I love digital picture creation and editing! This is the fate between me and Adobe since I own a blog in year 2006.

Before I learn Adobe, I only able to use simple software such as paint and cyworld (Korea). I asked some of my net friends that are expert in Adobe Photoshop but because of the distance, they didn't teach me how to use Photoshop.

I Decided to Explore by My Own

Two years ago, I decided to install Adobe Photoshop software in my laptop and started to explore it by myself.

At first, I only can change the colour, image effects and add some texts.

After a period of time,
I start to collage pictures and add on some creative idea or my thinking on those picture.

Now, I can change some art work and make it as my presentation slide.
I also apply my picture and video editing skills on my current assignments.

presentation slide

Recently, I designed some flyer, poster, booklet with Adobe Photoshop
and add on some effects with Adobe Premiere Pro in advertisement video.

My group members wish to learn from me because they found it interesting and useful for the future. I told them, go and explore yourself, install the software and try to learn it now!

Finally, I realize that sometimes, we need to explore things by ourselves if we really have passion on it. No one is going to take responsible on your interest. Passion burning live so strong, and this make us alive.

:)